this post was submitted on 03 Oct 2023
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Privacy

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Privacy is the ability for an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively.

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Reddit To Block Users From Opting Out of Personalized Ads (reclaimthenet.org)
submitted 1 year ago by [email protected] to c/[email protected]
6 comments fedilink hide all child comments
 

To amplify its advertising strategies, a popular virtual meeting place, Reddit, has made a big announcement: its users will no longer have the option to opt out of ad personalization based on their activity on the platform. This major revamp in its advertising, privacy, and location settings was revealed last Wednesday, with Jutta Williams, Reddit’s head of “privacy” leading the conversation.

From the perspective of the company, this move is constructive, offering them an opportunity to “better predict which ad may be most relevant” to each user. According to Williams, the fact that Reddit requires minimal personal information from its users makes this shift plausible. However, this perspective could be concerning from a privacy standpoint, as it potentially accelerates invasive data surveillance.

Expounding her statements, Williams insisted the bulk of Reddit’s users would notice “no change to their ads,” and the new measure would not lead to an increase in ads or sharing of on-platform activities with advertisers, even for users who earlier opted out of ad personalization.

Critics argue that this decision may subtly influence user behavior and preferences by narrowing the presented information.

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[–] [email protected] 12 points 1 year ago (4 children)

It's kind of interesting watching all these social media companies slowly killing themselves with their greed

[–] rivr 2 points 1 year ago

They probably decided that tiktok-kind of users is their target now. Users who mindlessly get engaged with site and who don't mind watching ads, get profiled etc. - because they can't distinguish between content they consume

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