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For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? (self.asklemmy)

submitted 1 year ago by snek to c/[email protected]

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Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

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[–] [email protected] 1 points 1 year ago

it's not the legal maximum it's the industry defined benchmark as affecting deliverability, at which point you want to disengage from sending to avoid a negative impact to your domain score as a legitimate sender.

You may dislike that but it's set as a benchmark because its considered de rigeur. To do otherwise affects the competitive ability of the company against its vertical competitors.

Now, again, thats not me personally but rather all email marketing (with some horizontal and vertical adjustments, e.g. industry / NAICS)

To me it's the same as no sales assistant wants to ask you if you want to super-size your meal, or sign up for the credit card, or join their rewards program: but you have to do it because it's part of the job.