this post was submitted on 26 Sep 2023
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I never quite understood, why it's not more popular among big publishers to create smaller games throughout the year. You can have risky AAA titles in development and compete in the AA market at the same time.
It's just easier to advertise a single big game rather than several smaller ones. Even if you are interested in games it's impossible to keep track of everything that's being released. More casual players are aware of even fewer games. That's why AAA games still sell so well because they are the only games a lot of people are even aware of.
If the companies have to split their marketing budget between multiple titles, they would reach a much smaller audience. And even if one of the smaller titles would be a hit, it probably sells fewer copies for a lower price.
Ding ding ding.
Half the cost of the game is marketing. And marketing is an effort that builds upon itself
The more smaller games you have, the more you have to market to niches from scratch. And niches are generally more inclined to be informed users. And it takes a developer with vision to make a satisfying niche hit. Well it always takes vision but...
Meanwhile one big bombastic game will get a bunch of mainstream folks hyped over qualifiers of scope instead of quality. Yes, I am saying hype culture is primarily an idiot's hobby, but idiots still got cash.
Plus, plus, most studios don't really see their junior devs as something worth fostering. Better off burning them out and replacing them.
It's basically money well spent for them.
Eggs, meet basket.
Because the first job of anybody who is responsible for green lighting game development at these huge publishers is to not get fired. Making a game that only just breaks even or even worse makes a loss puts you at risk of getting fired. Even a relatively small game from a large publisher costs a ton to develop and market and has increased risk that nobody will actually buy and play it, at least in the most profitable first few months.
Franchises are so popular with this crowd is because they do not have to worry about name recognition. Hardest thing about getting a brand new title out is just getting people to know it exists and then to be excited about it. Franchises you hardly have to to do any work for that, you know you are going to get press and gamer interest, they sell themselves right up until they release and people get the chance to see if its a house of cards or not.
Its that front loading of sales that they are after, the shops having to buy in stock, idiots who pre order or buy before its clear if the game is broken in someway. Its the most profitable time as the game is at its most expensive, and it enables rapid repayment of the development costs. Games that start slow and have a very long tail of sales do not interest them anywhere near as much as they have already moved onto the next project and already been judged on the initial (under) performance of the game.