this post was submitted on 19 Jun 2023
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Episodic gaming would have worked if they’d developed a release schedule and stuck to it.
TV shows that release seasons irregularly tend to fail, unless they have massive marketing budgets to match. Valve promised six months between episodes; it was about 20 months between HL2 and EP1 (Nov 04 to June 06), about 17 months between EP1 and EP2 (Oct 07, and about 15 years (and counting!) between EP2 and EP3.
Telltale made it work by sticking to its schedules and finishing seasons.