this post was submitted on 19 Sep 2023
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Stadia's death spiral, according to the Google employee in charge of mopping up after its murder (www.pcgamer.com)
submitted 11 months ago by [email protected] to c/[email protected]
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A statement from a Google employee, Dov Zimring, has been released as a part of the FTC vs Microsoft court case (via 9to5Google). Only minorly redacted, the statement gives us a run down of Google's position leading up to Stadia's closure and why, ultimately, Stadia was in a death spiral long before its actual demise.

"For Stadia to succeed, both consumers and publishers needed to find sufficient value in the Stadia platform. Stadia conducted user experience research on the reasons why gamers choose one platform over another. That research showed that the primary reasons why gamers choose a game platform are (1) content catalog (breadth and depth) and (2) network effects (where their friends play).

...

"However, Stadia never had access to the extensive library of games available on Xbox, PlayStation, and Steam. More importantly, these competing services offered a wider selection of AAA games than Stadia," Zimring says.

According to the statement, Google would also offer to pay some, or all, of the costs associated with porting a game to Stadia's Linux-based streaming platform to try and get more games on the platform. Still, in Google's eyes, this wasn't enough to compete with easier platforms to develop for, such as Nvidia's GeForce Now.

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[โ€“] sznio 7 points 11 months ago (1 children)

But somehow, Google couldn't be bothered to advertise the product at all. They ran 1 Super Bowl commercial which didn't make a whole lot of sense to the average viewer, and then basically zero marketing after that.

Google is really bad at marketing despite being an advertising company. Most of the products they've launched then shut down I just never heard of, despite finding the ideas behind them really enticing after the fact.

[โ€“] [email protected] 1 points 11 months ago

Google is really bad at marketing despite being an advertising company.

They're an ad server, not an ad producer. They don't make ads of their own, they distribute other's ads.

Small distinction, but helps to explain why Google is terrible at marketing their products.