this post was submitted on 15 Sep 2023
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Tile was around for years before "airtags"
Yes, but tile doesnt work on the mesh network of iPhones everywhere. If I lose my wallet on the bus, I can find that bus or the person who stole my wallet thanks to other people owning Apple phones reporting it to mine over the internet.
Tile has a mesh network, it just isn't as big as Apples. It also isn't enabled by default: you have to mark your tile as "lost" -- which sidesteps the stalking issues airtags have.
Honestly, I doubted this, and looked it up.
Why do you think in only a few years AirTags have become so ubiquitous, while tile has had nearly a decade on them, and are so barely known?
That's pretty easy, because they're marketed by apple and support is built into all ios devices.
Whereas Tile is a third party company and had to hoist their network onto iphones.
It's a common pattern in big tech and part of why it's near impossible for any independent company to get anywhere in the industry
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