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Unity rushes to clarify price increase plan, as game developers fume (www.axios.com)

submitted 1 year ago by [email protected] to c/[email protected]

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[–] [email protected] 5 points 1 year ago* (last edited 1 year ago)

That’s great and all, but I’m judging them based on what they’re doing, and not so much on what they’re saying.

They’re trying to squeeze blood from a stone. This is the classic VC/PE enshitification cycle. They’re going to ride it into the ground chasing profitability, and it’s 100% part of their business model.

Edit: did another couple searches; found this:

Unity Technologies is a publicly-traded company, and its ownership is divided among its shareholders. The company’s largest shareholders include Silver Lake Partners, Sequoia Capital, and Coatue Management. Among the three co-founders — David Helgason, Nicholas Francis, and Joachim Ante — Ante is the only one still involved as a board member and technical advisor. The current CEO of Unity Technologies is John Riccitiello, who joined the company in 2014. Under Riccitiello’s leadership, Unity has continued to grow and expand into new markets, such as augmented reality and virtual reality.

Emphasis mine.

Silverlake is private equity; Sequoia is VC; Coatue is a “privately owned hedge fund sponsor” (read: private equity). This enshitification trajectory should be expected when controlling interest of anything is held by financial organizations of this type.