this post was submitted on 11 Sep 2023
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Stupid question: why call it 2K24 instead of 2024? It's the same amount of characters...
The company is called 2K. Also, it is their "brand" since forever e.g. 2K5 for the 2005 one
also if you've ever asked a 2k player what game they play, they'll often just say 2k without the year since it almost doesn't matter
It also distinguishes them from EA's sports titles. Or at least, it did, when they both made games for the same sports.
Someone in marketing thought that sounded cooler and would make more sales