this post was submitted on 09 Jul 2023
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Toyota is so far behind the industry in EVs that they have to release BS stories like this to make it seem like they are relevant. The proof is in the puding, and the only EV they have out right now has way too little range, costs way too much and has ridiculous charge speeds. It's a 1/2-hearted effort, which is the case with all the Japanese brands.
I think they rested on their laurels for too long - the hybrids were so good, but they ran down that technology too far. Now they have to either do research into something else, which they're behind on, or keep pushing and hope for a breakthrough.
Oh absolutely. Luckily for them, they have vast, vast resources which they can use to catch up, but that doesn't happen overnight. The rest of the Japanese carmakers are in worse shape. Except for Nissan which jumped into EVs early on, but they never leverages their early tech.