this post was submitted on 16 Jun 2023
713 points (99.7% liked)

Technology

34436 readers
140 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.


Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.


Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 2 points 1 year ago

The recent Reddit push has two underlying realities forcing a lot of companies/web services to push for other monetization:

  1. The ad rates have cratered. The advertisers know users use ad blockers, and there will always be a whack-a-mole game going. So they've been demanding and getting lower rates.
  2. The Silicon Valley model of throwing millions at a project for years without returns is shrinking fast. Between eroded trust (Theranos) and the investors not limited to venture capital firms, there is more and more calls for returns to be shown from these companies. They're restricting the money bucket. So sites like Reddit have to look to other ways to generate money.

Spez has been blindsided by these developments when he should not have been.