this post was submitted on 15 Aug 2023
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Was that a national chain?!
My mind had it filed under "just Wellington things".
Seems to have been mostly Wellington, with a few elsewhere. From an archive of their stores page I count:
The production kitchen and company headquarters was based in Wellington. I think they originally started out on Woodward street, and then had a big kitchen on Victoria St for a while - down near the Ghuznee St end.
At various points the number of stores outside of Wellington grew; for instance i'm pretty sure they had stores in the Auckland CBD itself - on Vulcan Lane maybe. I had no idea that Wellington it had as many as it did but they also sold via supermarkets for some time as well as couriering direct to customers as well I think.
Its interesting looking at their branding, doesn't look like it changed much from the mid 2000s.
When I lived in Wellington (a long time ago) it honestly felt like there were Wishbones everywhere.
I couldn't understand why they were so popular.