Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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But he has so many better options. He could listen to his userbase and create a product they enjoy. Then explain his cost and ask for donations on the site (with a progres bar as wikipedia does). If you have goodwill in your userbase, you could even just ask people for money in a monthly fashion and give them some "Reddit Supporter" badge. Maybe a "Reddit Supporter" can then vote on the functionality that will be implemented in reddit.
If he'd communicate it well, he could even monetize the API fairly (let's say 1-2x the ad revenue he would get with similar traffic) or monetize it on the user side (user has to pay e.g. $10 for yearly api key).
I can say for myself I'd be more than willing to donate to reddit if they asked for it and I had the feeling they were actually trying to listen to the userbase and improve the platform.
With his current behavior he's just destroying any good-will of the userbase and therefore any direct monetization potential.
Oh, I'm not at all saying that he's handling this in an ideal way. There is a laundry list of things that I think might be better-done. I mean, the very first thing for me would be him at least having an option to let people continue using the site the way they have been with a premium subscription. Might not be worth it for some, but for others, it would, and that immediately solves his problem for a lot of users, and maybe some of the most-fervently-opposed. I'd be willing to pay something for a subscription myself, especially since they already went to the work of setting up anonymized payments during the Bitcoin fad and a scheme for premium service. I don't know if it'd be enough to make myself worthwhile to Reddit relative to what the company is going for, but I'd at least like to see their price point. Let me use a third party client as long as I have Reddit Platinum or whatever and then tell me what that costs each month.
I'm just saying that there is a substantial contingent that is really pissed off and who really does not think that he legitimately has to do something about Reddit cashflow. Like, asserting that Reddit losing money is just a lie, or saying that they just want any social media corporation to go down, that sort of thing. And, I mean, that's just kinda decoupled from the financial obligations that he's gonna be facing.