Women
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I don't want to burst any bubbles - but this was a corporate venture - nothing more - nothing less. And in addition, by having the violent jesus freaks froth at the mouth about it was possibly the best marketing strategy I've seen in a while.
It really worked, huh? Sold that shit like hotcakes. Regardless the intent, regardless the perceptions - this was a COMMERCIAL venture that surpassed expectations because of a lot of redneck assholes and their excellent excommunication of Barbie. Amen. This may work for a product only they drink (again - good marketing to idiots) but as far as REALITY is concerned, they're not too swuft on 'cause and effect'.
Now - is the green M&M looking for a break out movie career?