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Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
Firefox ftw
With uBlock origin!
Just want to point out that Firefox has sponsored links, sponsored articles, and Mozilla ads that randomly pop up. Is it way better than Chrome and anything Google? Absolutely, by miles and miles. Is it completely innocent in the ad game? No.
I use LibreWolf. It's a Firefox fork with enhanced privacy and it gets rid of the built in adware. Combine with uBlock Origin for an ad-free experience.
I just use ublock with Firefox, I'm fine with the baked in ads on Firefox I don't mind supporting them. Considering what the other option is, I want to support them.
Mozilla at least goes to great lengths to ensure any advertising they do is about as privacy friendly as it can be, plus it's easily disabled in the settings