this post was submitted on 09 Aug 2023
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Asklemmy
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Yeah they've openly said that they wish they didn't have to do the clickbaiting, but that the effect it has on their total views/revenue in undeniable. It's kinda just how YouTube is at this point, adapt or die
Veritasium did a video about it, with data to back it up. They took old video and reposted them with and without clickbait titles and images. The difference of views is staggering. People just like it o suppose.
There's always option c, which is not pursuing a media empire... lots of small channels that are successful without the clickbait crap.
A lot of what they want to do and do in fact do wouldn't be possible at a smaller size. Their new lab uses equipment worth hundreds of thousands of dollars a piece.
Not to mention the hundreds of staff they now have that need to be paid