Technology
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As YouTube increases the number and length of ads, the amount of traffic behind blockers rises accordingly.
This is also just... a function of the evolving digital space. The consolidation of the internet ownership sphere and the modernized APIs/coding tools afford server-side content warehouses more and more power over what the end user receives.
Because AWS owns all the fucking rack space, because ISP monopolies are the defining feature of western net access, and Microsoft force-feeds people their proprietary interfaces, we're moving away from the point where clients control what they display and closer to the point where everything's just a dumb-terminal for big business.
We're effectively backpeddling from Web 2.0 to Terrestrial TV.