Technology
This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.
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Although they don't profit directly from youtube, it's a strategy they take to impede competition from arising and keeping their name as the main one. It's the kind of strategy only multibillionaire companies can do, and, in my opinion, something that should be restricted, because it affects smaller businesses to the point of becoming inviable.
More notably, its a strategy they can do when borrowing costs are functionally zero.
A lot of this shit is just the consequence of Fed Rate Policy. No more cheap money means these loss leaders are actually being expected to generate profit, not to just act as clearing houses for propaganda.
I agree. Amazon is infamous for that strategy as well. They either buy competitors or make a loss until the competitor is bankrupt.