this post was submitted on 03 Aug 2023
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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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[–] UnderpantsWeevil 265 points 1 year ago* (last edited 1 year ago) (28 children)

In all seriousness, why the hell would a company already branded the "Home Box Office" run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?

[–] DAMunzy 19 points 1 year ago (1 children)

I hear Coca-Cola is going to rebrand itself to New Coke this year. Can't fail!!

[–] Techmaster 1 points 1 year ago

It would be more like if Coca Cola randomly decided to rebrand itself as Piss.

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