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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers (www.theverge.com)

submitted 1 year ago by L4s to c/technology

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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.

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[–] Porcupine 32 points 1 year ago (3 children)

HBO = my brain thinks Game of Thrones, Sopranos, The Last of Us, Band of Brothers, Chernobyl. Literally decades and decades of quality premium content.

MAX = porn. My brain immediately associates the name with porn. Idk why.

[–] CeruleanRuin 21 points 1 year ago (2 children)

For me it's because of Cinemax - ie Skinemax - which used to be associated with the softcore porn they'd play late at night.

It always mystified me that HBO Max was even able to use that name since it was so evocative of another premium cable network.

[–] dezmd 4 points 1 year ago (1 children)

Skinemax, the Saturday night Shannon Tweed special.

[–] Techmaster 1 points 1 year ago* (last edited 1 year ago)

Jennifer Tilly and Gina Gershon