this post was submitted on 03 Aug 2023
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In all seriousness, why the hell would a company already branded the "Home Box Office" run away from the moniker in the era of at-home online movie binging. You have some of the most intuitive psychic real estate shy of Twitter, a company whose name will never be changed because the brand recognition is so high. Who could have possibly gotten you to believe changing it to something as vague and ill-suited as Max was a good idea?
It comes across as if it was a business decision without regard for their customers....without the basic understanding that their customers ARE their business.