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The problem has always been that the women are an afterthought when it comes to planning out the minutes in dynamite. Like tonight they wanted all the big name men wrestlers to get a spot, and time those matches were left there was hardly any time left for a main event title match that would:

In other words, a big deal match. It should have had about 20 minutes plus entrances but was about 5 minutes short.

Adding more matches for women does not fix the problem when they are the first ones to get their time cut when other segments go long, either during the show or even worse during the planning meeting. It is also unhelpful when they are often the default buffer between two big mens matches that often have gimmicks or special stips applied.

Nobody is going to care about something the owner shows that they don't care about because its always an afterthought. Its no coincidence that the biggest "home grown" name in the women's division is the only one to have the majority of TV time. That's not to diminish what Brit has achieved, but you cannot run with the ball like she did if you're not consistently given it in the first place.

Consistent booking of TV time is something that the men's division also suffers with outside of the (much larger group of) usual suspects, but it can be particularly bad with the women's division. Both divisions also suffer with a lack of consistent promo time outside a handful of big name men.

How to fix this? Stop booking womens matches as an afterthought or buffers - they need more time and more matches at the start and end of the show. Start booking feuds and not matches, give everybody and all shows access to promos at all levels to actually progress feuds.