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The "Backlash" to Plant-Based Meat Has a Sneaky, if Not Surprising, Explanation
(sentientmedia.org)
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The only reason it's so much more expensive than animal-based meats is because of the amount of subsidies the meat industry gets. Actually, now that I think about it, all of the major pillars of the US agricultural industry, whether it be meat, corn, or dairy, are upheld by subsidies.
If the environmental costs of producing it were added as taxes to meat, its price would skyrocket. Related link.
I agree, it's also why tobacco in the US is quite cheap even though the health effects are well documented.
That doesn't change the reality of playing field that plant-based meat has to play in currently.