this post was submitted on 02 Aug 2023
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[–] SnowGlobal 15 points 1 year ago (3 children)

That’s super cool. Also, Jesus Christ how much money has that tour made??? Anyone want to take a crack at the napkin math?

[–] NormandyEssex 8 points 1 year ago (1 children)

Maybe 500 million to a billion?

[–] SnowGlobal 5 points 1 year ago (1 children)

Yeah you’re on it.

When Taylor Swift sells the remaining 170,000 tickets for her 52-date Eras tour later this month, the U.S. trek will have generated $591 million in sales, Billboard estimates. The average ticket price is $215, according to concert business sources.

https://www.billboard.com/pro/taylor-swift-eras-tour-ticket-sales-who-gets-paid/

And that’s just for the 52 US tour shows. Then it will be 131 shows for the US + world tour?

So yeah it should be over $1B in total tickets. Wow

[–] totallynotarobot 2 points 1 year ago

Ok $1B in ticket sales, minus how much it costs to produce the tour?

[–] Changetheview 5 points 1 year ago* (last edited 1 year ago) (1 children)

I found something that says she makes $5-7 million per show on tickets alone, plus 85% of mercy sales. Let’s say at the minimum $5 million times 131 shows worldwide = $655 million. Billboard estimates $581 million total ticket sales for the US alone. Unclear how much of the ticket revenue goes directly to Taylor.

Regardless, these bonuses are ~10% of the US total ticket revenue.

Her music isn’t my thing. But damn, I have serious respect for her success and her selfless behavior.

https://www.marketplace.org/2023/05/19/taylor-swifts-tour-is-boosting-business-near-venues-but-the-singers-the-big-winner/

https://www.billboard.com/pro/taylor-swift-eras-tour-ticket-sales-who-gets-paid/

[–] TurtleJoe 3 points 1 year ago

She played two nights in my city, and the estimate was that the tour brought almost $100 million to the local economy. Probably mostly for accommodations, but the Swifties were definitely also out at restaurants and bars. If nothing else, a decent chunk of change in sales taxes over that weekend.