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A place to debate and discuss the UK's exit from the European Union. Be Kind and Courteous.

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The Brexit ‘red tape’ illusion has been exposed by the Tories’ CE mark climbdown | Business | The Guardian (amp.theguardian.com)

submitted 1 year ago by [email protected] to c/brexit

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Despite claims over taking back control, UK is forced to comply with rules on which it has no say

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[–] [email protected] 3 points 1 year ago (2 children)

Google invented AMP.
It had specifications for a webpage to conform to.
In return, Google would serve a cached copy and rank your page higher - ie a bigger audience. So publishers had to play along.

This article has some overviews on it.

https://www.theregister.com/2017/05/19/open_source_insider_google_amp_bad_bad_bad/

AMP developers produced something that is bad for the open web ecosystem because it destroys three sacrosanct elements of the web: the URL, the open web standard of HTML, and the decentralisation of the web.

Whilst AMP is now open source, it's still Google.
I don't know that any other search engines recognise AMP.
I don't think I've ever seen an "Always AMP" browser extension (tho I have seen many "de-amp" extensions).

Personally , I will support the publishers by linking/sharing/viewing the actual article link instead of the AMP link.

[–] [email protected] 3 points 1 year ago

Apologies, I didn't know this, I just thought it was served on a subdomain for some random reason and it didn't matter. I'll ensure my links are "clean" in future 🙂

[–] [email protected] 2 points 1 year ago

An interesting article - thanks for the link. I'm not exactly sure what options I have now though: I don't use Google search, I don't use their browser (or any of their software) - am I good to go?