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Lionel Messi is already giving Apple’s MLS streaming service a boost (www.theverge.com)

submitted 1 year ago by [email protected] to c/mls

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Not a lot of meat in the article except for the below

While Apple did not release specific numbers, in a statement, Apple spokesperson Tom Neumayr explained that the week of July 19th–26th had “the 3 most-watched matches ever on MLS Season Pass, with viewers in almost 100 countries and regions around the world. And the fans for those matches were roughly split between the MLS Season Pass English and Spanish language broadcasts.”

It's gonna be interesting to see if League's Cup and Messi and can continue to capture people's attention and lead to meaningful growth.

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[–] [email protected] 2 points 1 year ago

I wonder how many years Messi has left. I loved the time we had with Dempsey in Seattle.