this post was submitted on 13 Jun 2023
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Ok completely unrelated. I always use the proper ™ or ® in whatever context it is required whether I'm writing for work or otherwise, even if I have absolutely no stake in the game at all, not working for any of the companies either. Because if I don't then they can lose their trademark.
For example. Suppose I am responding to a post about motor oils in a ~~Reddit~~ Beehaw post, and I mention a fully synthetic motor oil like Mobil 1™. I use their trademark, but I don't use it, endorse it, nor work for Mobil™.
Do I need to do this or is this just an obsessive compulsion of mine? Do other people do this? What's the "right" level of mentioning trademarks without making it seem like I'm a corporate shill?
As far as I know, it's not really true that those marks have to be included to protect a trademark. Definitely there's no expectation that individuals should be using them in normal communications. Unless you actually work for the company and are told to include a mark on company branding, it's really not something to ever worry about.