this post was submitted on 24 Jul 2023
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I don't understand the reason behind this. The consistency is all over the place behind the brand. Is this a lead-in into a larger idea? that will "connect all the dots". Or are these literally off the cuff changes? The creator payout for ads, seems like the only positive update that made sense recently, along with subscriptions, although those didn't really seem to affect the smaller accounts with <100k followers etc.
The reason is because Elon went through a manic minute at like 3am the other day and thinks the letter x is cool. Were we applying anything rational to this they wouldn't have rebranded as the twitter brand is about the only thing they have left going for the service.
Apparently he used to own x.com back in 1999 before it merged with PayPal (or something like that).
From Wikipedia: On July 5, 2017, Musk repurchased the domain name X.com from PayPal. He explained later that he bought the website because "it has great sentimental value".
Probably bought twitter just to have an excuse to use the domain again for something. That guy has too much money.
I mean, yeah, but also he tweeted something like "send me x logos and we'll make that the brand tomorrow" so idk but I don't think there was a lot of thought going into this one.