this post was submitted on 27 Feb 2025
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[–] Shapillon 6 points 12 hours ago

It's not what happens most of the time though.

Marketing works by using repetition to build a brand image and - most importantly - familiarity.

We all tend to end up buying what seems the most familiar option. This is partly why budget brands often copy visual elements from the more well established brand.

Source: worked in advertising