this post was submitted on 20 Jul 2023
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I think some of the revenue is shared with the creators you watch, similar to what happens when a video is monetized with advertisements. I'm not against paying for a venue to see a concert or film showing, I don't have a problem paying for online venues. My problem is with the subconscious psychology tools of Edward Bernaysian techniques used in marketing/advertising. I also wish people were more critical of the product placement so many YouTube creators push.
If they actually do share revenue, that definitely helps
Alphabet/Google claims to do so: "If you're a YouTube Premium member, you won't see ads, so we share your monthly membership fee with creators." https://support.google.com/youtube/answer/7060016?hl=en