this post was submitted on 20 Jul 2023
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Asklemmy
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I disagree. They have a reason for running it again, and the most obvious reason is to offset the traffic loss for July. Most advertisers aren't going to be aware that /r/place is a limited-time event. What they're going to see is what reddit will tell them: hey, we did these API changes, and yeah it cost us some traffic at the time, but traffic overall had recovered by the following month - hell, we even had a increase in traffic in July!
They know they've breached trust with their userbase, and they're trying desperately to avoid doing that with the advertisers as well.
Traffic means they can present it as a positive thing to future investors. Yes it’s smoke and mirrors and it won’t hold long. It just has to hold until the IPO then they will run away with the bank and leave it all to burn down.