this post was submitted on 20 Jul 2023
851 points (97.6% liked)
Showerthoughts
30066 readers
961 users here now
A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. A showerthought should offer a unique perspective on an ordinary part of life.
Rules
- All posts must be showerthoughts
- The entire showerthought must be in the title
- Avoid politics
- 3.1) NEW RULE as of 5 Nov 2024, trying it out
- 3.2) Political posts often end up being circle jerks (not offering unique perspective) or enflaming (too much work for mods).
- 3.3) Try c/politicaldiscussion, volunteer as a mod here, or start your own community.
- Posts must be original/unique
- Adhere to Lemmy's Code of Conduct
founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
"AI" is already handling the search for you. The big search engines are probably the first mass scale adopters of machine learning.
And they have lost the war with SEO spam to a hilarious extent. What makes you think the same won't happen with chat bot AIs? Bad actors (including PR agencies) will inevitably figure out where and how to spam comments in order to bias the AI models in favor of their agendas or products.
If the data they consume is filled with something like "fossil fuels don't cause global warming because XYZ", the chat bots will repeat it. They don't have the capacity to reason.
There hasn't been a reason to flood the internet with low effort spam because it's easily detected by humans who read it. But the ML algorithms will be a lot easier to trick.
Injecting stuff into the data consumed by LLMs is the new type of SEO.
Apologies, I used the overly vague term "AI". Any company creating an LLM that has web search + scraping capabilities will be at the mercy of the search results.
That said, LLMs are actually quite skilled at ignoring noise (repetitive data), so gaming SEO may lose popularity. Hell, the practice will DEFINITELY lose appeal once LLMs are just browsing for relevant content and summarizing without any citations (links to the sites). And even of they do cite, no one will click them.
Convenience > Fact
tldr; This additional layer of obfuscation between search and result will reshape the fabric of the internet with time