this post was submitted on 08 Feb 2025
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[–] hesusingthespiritbomb 5 points 2 days ago

I noticed that this actually varies depending on the target demographic.

  • The ads targeting the boomers had virtually zero celebrity cameos, and focused on tugging on the heartstrings in some way. The quintessential example was one of a boomer using some Kia SUV's ultra bright headlights illuminate a frozen pond so their daughter can go figure skating
  • The ads targeting Gen X featured celebrities, but still mainly focused on the products themselves. The quintessential example was that Sketchers slip on ad with Mr T.
  • The ads that targeted millennials were basically just some lame attempt at humor by a celebrity, and then the company logo slapped at the end. The quintessential example was an ad for home insurance that was just Turk and JD goofing around.
  • The ads that targeted Gen Z women were massive virtue signals with a huge sense of self importance. The quintessential example was that fucking soda ad that acted like it was solving the obesity crisis.
  • The ads that targeted Gen Z men were just a bunch of goofy bullshit. The quintessential example was that oreos as with the Trojan horse