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180
RedNote Recruited US Influencers to Promote App Amid TikTok Ban Uncertainty (www.wired.com)
submitted 1 month ago by cm0002 to c/technology
12 comments fedilink hide all child comments
 

Anti-paywall link: https://archive.is/Ngi8v

As TikTok’s future hangs in the balance, Xiaohonghshu, better known as RedNote in English, is trying to capitalize on its newfound popularity by partnering with US influencers who can help promote the company and bring more Americans onto its platform. The Chinese lifestyle and travel app, which has over 300 million mostly monthly active users, surged to the top of US app store charts last week as the TikTok ban approached.

In a campaign brief obtained by WIRED, Solare Global, a New York City-based marketing agency, pitched creators on making sponsored posts for RedNote, featuring videos of themselves telling their followers about the Chinese app’s sudden rise in the US. The brief asked creators to describe “how fun and engaging the app is” and “emphasize its user-friendly design and international appeal.” It also instructed them to share their own RedNote accounts and encourage their followers to join them on the platform.

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[–] [email protected] 3 points 1 month ago (6 children)

My account was banned in 2 days. No clue why.

[–] fjordbasa 11 points 1 month ago

Hard to say- the Chinese govt has a long list of stuff that’s not allowed that app runners enforce heavily lest the app companies get shut down or worse. After the cute honeymoon of cultural meme exchange, Americans are in for a rude awakening if they’re expecting a TikTok experience

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