this post was submitted on 23 Dec 2024
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While a lot of us hate ads and subscriptions, I have the unpopular opinion that they are generally still viable considering the state of how we use the internet today.
The thing is, I think that if there are ads, there should be the ability to pay to remove them, and if there is a subscription, there should be an ad-based tier as an alternative.
Let your users choose, respect their preference for funding model, and allow them to choose if they want to support a given monetization policy.
Of course, seeing as how they raised $15m from VCs, I doubt this will be nothing but what will inevitably devolve into a pay-for-reach scheme similar to Twitter Blue (or, sorry "X Premium") that just leads to those with wealth getting more engagement, and a louder voice.
One of the big problems with the 2 tier system you describe, is the most valuable users to advertisers are the ones with the type of money to pay for a subscription to not see ads. So by having an ad free version, you are devaluing your platform to advertisers. I'm not saying the 2 tier system can't work, it does for plenty of things, but it is why a lot of websites don't offer it, or avoid it for as long as possible.
Where have you heard about that?
I can think of a counter example in how Netflix is boasting about the revenue of its cheaper ad tier.