Pulse of Truth

A point that may be overlooked when you consider how pointless this action seems to be to someone like the original shooter: They have opened the door to public awareness that this group is a viable target for a broad swathe of people who may be looking for a similar opportunity.

If this action does trigger copycat actions, it's very likely they will be less refined. The one who tried to take out Trump seemed to be just as willing to target Biden. For someone who is just doing a surface level search, obfuscation can be effective. That isn't an option for public figures, but may be an option for insurance executives.

For the assertion you can just get their info from documents from a publicly traded company, in addition to the above, the people writing the rules are being paid by the people who are potentially being targeted.