this post was submitted on 01 Dec 2024
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Yep, I remember the same. It's the same phenomenon as beatniks and hippies. They cast a large cultural shadow because of art and media that came from the subculture, but at the time it wasn't that many people.
Also it's easy today to forget about the reach of radio. Radio basically dictated what was popular, and even in the 90s there were still regional radio markets that were totally independent. I remember only the rich kids had MTV.
Back then in the Seattle area the radio statios KISW and especially KNDD put grunge on heavy rotation.
They still exist but they've all been bought out multiple times and have been a part of the same conglomerate for at least a decade.
There were great local stations that played alternative and indie rock though. Especially if you were near a medium+ sized city or college town.
Now there are a few left and you can stream them, but unless you live in about 5 markets it’s all Clearchannel (I heart radio bullshit).