If you want your community to grow, there's things you can do to help. Some of them are better than others. What are things that are good for the Fediverse, and what are some things that are better left on other platforms? Here's a few things and my opinions
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Clickbaity titles ("Liberals DESTROYED by LOGIC") - No thank you.
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Consistent posting - Yes. If you start a community, you'll probably be the only one posting on there for a while. It's easier to bootstrap a community if it's something that comes with content ready-to-go somehow to make your job easier.
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GIFs - I've been using this over in [email protected]. That's about as growth-hacky as I'd like to get, but I'm pretty sure people are more likely to engage with animated GIFs than static images for communities like that.
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Sources - I think this is something that can differentiate the Fediverse from other platforms. On my posts in [email protected], I've been spending time to source everything before posting it. This makes sure I don't accidentally post edited images that I've seen over in /r/outofcontextcomics, and makes the Fediverse show up in searches. That actually probably hurts growth a little bit, but IMO is worth it
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Transcribing - Another differentiator for the Fediverse. Everything's been done by hand and it's been great. I've been transcribing my posts in [email protected] and I've been very happy to see that search engines are already picking those up.
Do you think memes and serious content belong in the same community? Maybe they don't if you're huge but the Fediverse is small enough that we shouldn't be splitting communities so readily?
You've pointed out both sides yourself there. I'd say if its a new and struggling community allow it. If its a big community and there's other relates communities, don't.
Say science memes exists, so don't post memes in other science communities. But there are other communities where it makes sense.