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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
To be fair, cars have headlight and taillights.
Here in Sweden cars are required to allways have their headlights on when the car is moving, making them far easier to see even during the day.
It us frankly one of the most annoying things about crossing the street when being abroad, cars having their headlights off during the day, it is much more difficult to see if a car is moving if it has the headlights turned off, than if they are on.
Bikes have lights too though?
That is not a requirement, you to have to have front and rear reflectors, I don't remember if side reflectors are required or not.
One thing that a lot of bikes has that is illegal here but ignored by the police, is a flashing front light.
Rear lights can absolutely be flashing, but front lights can't.
In California (Well, at least in LA County) it's required by law for cyclists riding at night to have a bell, headlight, and reflectors. Different parts of the world are different though.
Source: Got a ticket once for no headlight.