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Hasbro CEO on Magic Arena and Universes Beyond (mtgzone.com)

submitted 3 weeks ago by [email protected] to c/[email protected]

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[–] [email protected] 8 points 3 weeks ago (1 children)

"Hasbro hopes these sets will bring in new and lapsed players" what they really want is target a different audience for each released UB who will buy just this particular set. The question is what happens when you run out of popular IPs to print. Do you just cycle back to Marvel every 3 years?

[–] [email protected] 3 points 3 weeks ago

what happens when you run out of popular IPs to print

I don't really think this is a realistic concern for them.