this post was submitted on 15 Jul 2023
1036 points (96.5% liked)

World News

38546 readers
2062 users here now

A community for discussing events around the World

Rules:

We ask that the users report any comment or post that violate the rules, to use critical thinking when reading, posting or commenting. Users that post off-topic spam, advocate violence, have multiple comments or posts removed, weaponize reports or violate the code of conduct will be banned.

All posts and comments will be reviewed on a case-by-case basis. This means that some content that violates the rules may be allowed, while other content that does not violate the rules may be removed. The moderators retain the right to remove any content and ban users.


Lemmy World Partners

News [email protected]

Politics [email protected]

World Politics [email protected]


Recommendations

For Firefox users, there is media bias / propaganda / fact check plugin.

https://addons.mozilla.org/en-US/firefox/addon/media-bias-fact-check/

founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] mayo 12 points 1 year ago (1 children)

I don't care enough about twitter/elon to read all of that so here's a LLM summary:

After Elon Musk acquired Twitter, hundreds of advertisers paused their spending due to concerns about potential changes. Many of these advertisers have not returned, leading to an 89% decline in spending from the top 10 advertisers on the platform. Major brands like Coca-Cola, Hilton, and AT&T have not resumed ad spending as of February. Major media agencies advised clients to pause their Twitter campaigns after Musk's takeover and are still cautious due to Musk's behavior on the platform.

Musk has made efforts to win back advertisers, offering discounts and safety tools, but concerns remain. Twitter's revenue has fallen by 50% (minimum) since October due to the decline in advertising. The company is working on brand safety measures but faces challenges in convincing advertisers to return.

Despite the decrease in big-name advertisers, some smaller advertisers continue to spend on Twitter. Musk has shown more interest in Twitter's sales organization recently and made changes to the reporting structure. Advertisers remain concerned about churn on Twitter's sales team and uncertainty about the company's direction.

[–] [email protected] 1 points 1 year ago (1 children)
[–] mayo 2 points 1 year ago