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Marks & Spencer ‘sorry’ for using gender-neutral language in bra advert: ‘We got it wrong’
(www.thepinknews.com)
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I suspect that they were trying to reference the 'bright young things' of the 1920s. I doubt anyone at M&S even considered that:
(a) that reference wouldn't be obvious to everyone, or
(b) what it may seem like without the context.