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We love old memes because they remind us of a time when we felt like participants instead of consumers
(self.showerthoughts)
A "Showerthought" is a simple term used to describe the thoughts that pop into your head while you're doing everyday things like taking a shower, driving, or just daydreaming. A showerthought should offer a unique perspective on an ordinary part of life.
Let's go back further in time to the proto-meme on consumerism.