this post was submitted on 01 Oct 2024
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Well they do need to make a profit per unit to justify selling them lol
Gaining market share while taking an L is not really viable strategy for HW markets, maybe consoles or selling data moning "smart" devices.
I wonder how Microsoft feels about XBox and other things. Gaining marketshare by throwing money at it is an absolutely viable strategy for companies that can do it.
AMD doesnt need to price-cut to compete here. If AMD could make OpenCL and similar projects more successful than CUDA and nVidia, which requires time,money,investment in people,talent, etc etc. then AMD might in 2 or 3 years have a viable alternative to compete.
Except it ha t worked out to well for Microsoft.
At the expense of employee benefits, shareholder value/payouts, public interests, competition, everyone and everything ,except M$ board & C-suite , lost money.