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Forget the games: Halo raked in a whopping $1.8 billion from merchandise alone (www.techspot.com)

submitted 3 months ago by [email protected] to c/[email protected]

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That figure, revealed in a recent License Global magazine feature, underscores just how massive Master Chief and his world have become globally. The magazine spoke to John Friend, Xbox's head of consumer products, who suggested that when you have an IP as gargantuan as Halo, you can go to town on licensing deals.

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[–] dabu 14 points 3 months ago

How about using some of that money to fund the game's development?