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AMD VP says company is looking to grow its share of the graphics card market by focusing its RNDA 4 graphics cards away from enthusiasts. (www.pcgamesn.com)

submitted 2 months ago by [email protected] to c/[email protected]

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[–] [email protected] 5 points 2 months ago

It's well outlined in the article too. AMD is far behind in regards to raytracing and upscaling, both enthusiast level relevant technologies. AMD already struggles to compete with nvidia in sales and this is just the final nail in the coffin if they simply cannot offer a competitive product that's actually going to get bought by enthusiasts.

If we look at the Steam hardware survey, we see that an RTX 4090 is at .96% shares, a 7900 XTX is not even reaching half of that with .40%. And this discrepancy is just going to grow more and more due to AMD being behind on those things. So until they can improve (if they even can), there's no point in wasting their already lower resources on a market they cannot compete in.

The one issue I see here is that Intel is very much pushing into the budget and at least lower midrange market at the moment too, which could mean AMD loses shares to Intel as well.