this post was submitted on 01 Sep 2024
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Probably not the root of what you're looking for, but when I was growing up in the 70s there was a national Christian campaign called the "I Found It* campaign. The church I grew up in participated and I Found It yard signs and buttons and billboards and radio ads and TV ads sprouted every where.
Of course the answer to *what did you find?" Was always Jesus, or eternal life or something like that.