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DuckDuckGo starting to give more "personal" search results (lemmy.ml)

submitted 2 months ago by [email protected] to c/[email protected]

37 comments fedilink hide all child comments

Been slowly running into more results from DDG that seem to have some "personal parameter" or difference in search results. I had a search saved from some months ago, went to check it for some references and got new hits involving local organizations that had nothing to do with the search. Opening up a private browser I see that the searches aren't 100% matching up either.

I see this as only getting worse, I want to be able to enter a search and it searches for my query. Not based on my personality or whatever info is being collected. Does anyone know a search engine that's reliable and focuses on giving the same results and doesn't try this "personalized" crap?

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[–] acosmichippo 8 points 2 months ago* (last edited 2 months ago)

However, after seeing TV ads for DDG not that long ago I kind of lost what faith I had left in them. As a rule of thumb, I’ve never trusted products and services advertised on TV - TV advertising is expensive, and the business expects to make that expense back and then some from their customers.

DDG doesn't claim to be non-profit or anything. Their business model is based on revenue from advertising targeted solely from the search queries themselves, not from stored personal data.