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BMW Adaptive Suspension Can Be Added via Subscription. Suspension As A Service (SAAS) (www.bmwblog.com)

submitted 2 months ago by [email protected] to c/[email protected]

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cross-posted from: https://sh.itjust.works/post/23949437

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[–] synapse1278 31 points 2 months ago (1 children)

I can tell you it is a very strong and global trend in the automotive industry. They call it Software Defined Vehicle. As soon as we let one manufacturer have a commercial success with this type of bullshit, they will all immediately align to this new standard and it will be the only choice left to consumers. All the OEMs are prepared for it. It will happen in an eye-blink.

[–] [email protected] 0 points 2 months ago

The only way this sort of makes sense is if BMW covers the cost of maintaining the suspension system. So your subscription is actually a subscription to a continuing service.