this post was submitted on 13 Aug 2024
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Not sure how that would work...
I'm old enough to remember the breakup of Ma Bell and the way that worked was the creation of a bunch of regional telecom services, that's not going to work on the Internet.
I guess they could mandate spinning off Android, but that's not really the problem addressed in the antitrust case, is it?
Maybe split the AdWords side from the Search Engine side?
I'd guess it would be a vertical breakup rather than horizontal: separate android, cloud, youtube, search, chrome, ads...depending on how aggressive they want to be.
But if they've only been found to monopolize search, how does that remedy the search monopoly? Presumably the new separate Google Search company would still have a search monopoly.
Because that search monopoly allows them to boost their other products above all others. It’s not an impartial search result anymore. There is a financial incentive to favor their own products.