this post was submitted on 14 Jul 2024
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"Privacy-Preserving" Attribution: Mozilla Disappoints Us Yet Again (blog.privacyguides.org)
submitted 5 months ago by [email protected] to c/technology
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[–] [email protected] 29 points 5 months ago

Explaination from the article:

The way it works is that individual browsers report their behavior to a data aggregation server (operated by Mozilla), then that server reports the aggregated data to an advertiser's server. The "advertising network" only receives aggregated data with differential privacy, but the aggregation server still knows the behavior of individual browsers!